Brand Strategy
Creative Campaign
Creative Design
The legalization of online gambling by the Ontario government opened up a huge opportunity for new and emerging businesses. TrueNorth.Bet a new and upcoming Ontario run sportsbook looking to obtain share of the new market. With new marketing campaigns on the horizon, TrueNorth.Bet approached our agency to help them refresh their branding as well as set guidelines for all their new online marketing campaigns.



Taking inspiration from the sports and gaming community, we created a fresh and eye-catching look that would resonate well with TrueNorth.Bet’s target audience. Trying not to fix something that isn’t fully broken, we chose not to completely redesign their brand, but instead took their existing brand elements and elevated them.

Lastly, TrueNorth.Bet made it clear that they would be creating all future marketing campaigns in-house, so it was vital that we created something that was not only visually appealing, but workable and easy to replicate in the future.

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