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Brand Strategy
Creative Content

Canwater’s product is as simple as it sounds, water in a can, but their brand and purpose goes way beyond that. They have set out to take the water market by storm, because they bring more than just water to the table. They believe in a “we can” mentality, inspiring individuals to


Our agency was lucky enough to help develop their brand and push them into the market. We started from the ground up, creating comprehensive brand guidelines after consultation and discussion with Canwater’s founders. Our work took us through two stages, brand development and strategy, and content creation.

Our first step was to work closely with our client to develop a throughout and original brand identity. Tailored brand guidelines paired with ongoing brand strategy allowed CanWater to stay consistent and focused during its initial launch. We created an easy to comprehend and engaging guide that covered everything from brand positioning and voice, to photo and video content production.



Our agency also produced a larger starter kit of content to flood their social channels and website with as they launched. Our team of creatives set out to produce everything from photos and videos, to 3D renders and animations. The content was created with multifaceted use in mind, meaning CanWater had the power to influence both suppliers and buyers with the assets.

You can find their products at Farmboy, Sobeys, Circle K, and select Costco locations.




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