ACTO
All in the Power of One
Services
Animation
Creative Design
Creative Design
Being a sales rep or team leader in the health science industry can be
overwhelming with loads of information, and the information sales
reps provide must be clear and accurate. Meet ACTO, the ultimate
platform that companies can utilize to help train field reps,
communicate with clients, and close sales reliably. They work with
notable companies such as AstraZeneca, and were recently named
one of the top companies to work for in Canada.
ACTO’s platform truly packs a punch, with
many useful features. They set out to build
the most innovative and intuitive platform
for health science companies. With a
platform of its size some of the important
features can be missed, so how do you
create something that will engage and
educate potential users on what ACTO’s
platform has to offer?
Our Agency was tasked with creating 7
different unique animations to help
describe each ACTO’s main and most
notable features. It was important that
while they all remained consistent to the
brand, each animation varied just
enough from each other to stay fresh
and engaging.
When we set out to create these
animations, we gave ourselves a tough
mission, to create explainer animations
using only abstract visual elements and a
VoiceOver.
We veered away from using people, or
other recognizable objects because
that’s the easy route, and when you’re
trying to create fresh visual content, easy
produces boring.
We are proud to work with a
company that is courageous
enough to go up against
productivity giants such as Google,
in hopes to make the life science
industry more accessible and
productive.
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